Below, you can read an example description of a toy (for IELTS speaking part 2). See yesterday's lesson for the full question.
One special toy that I remember getting was a Lego car. It was a birthday present from my parents. I can't remember exactly how old I was, but I was probably about 10 or 11.
The special thing about this car was that I had to build it myself out of hundreds of pieces of Lego. The pieces came in a box with a picture of the finished car on the front, and I had to follow step-by-step instructions to put all the pieces together in the correct way. This wasn't an easy task because the car even had an engine, movable seats and gears. It took me a day or two to make, and required a lot of concentration.
When the car was finished it looked great, and I felt a sense of accomplishment. I seem to remember that I didn't play with the car very much; the fun part had been the process of building it.
Don't just read this description once. Spend some time analysing it:
one speciel toy that i remember it was meccano toy .It was my year 1 graduation present from my grandparents .Ican remember exactly how old i was cause I cant forget this gift. I was in year six of my age .
the amazing thing of this gift was it was like a big big box contains a hundreds of pieces of meccano .And this pieces came with a different collor also with a large poster and this poster has had alot of pictures with instructions about how to build shapes from the poster .It was very easy to make it .but the funniest and the hardest thing was all the instructions in an english languge and i hadnt knew any english word at that time .then my father taught me how to use the dictionary. I was very happy when i was learn any new word in order to help me to build any shape i want .
when i finshed all the pictures ,they looked amazing and i felt asense of accomplishment .
thax simon plz check it for me
This is a good description. You've followed my advice well - describing the story of what happened and how you felt.
There are a few grammar and spelling mistakes (spelling doesn't matter because it's for the speaking test), but you've got the right idea and have included some good vocabulary.
I have a question: does it sound unusual when someone use " moreover, furthermore, therefore. " in speaking?
I'm not a native speaker, so I don't know can i use these words for my speaking test?
I sometimes say "therefore", but I probably never use "furthermore" or "moreover" when speaking. "And" / "also" sound much more natural.
I'm afraid I have to stick to my rule of not correcting people's mistakes. A lot of people have asked me to do this, and if I do it for one person, everyone will send me their work.
I don't mind answering specific grammar questions or correcting one sentence, but I can't offer to correct more than that.
Sorry. I hope you understand my reasons.
hi simon, this is me, zula
i've just written a doll, what do you think about it?
Well, when I was a child I have a lot of toys. But I loved my doll very much. She was the present from my sister when I was 6.
My doll was a very big and had big blue eyes, long eyelashes, and had pink dress and pink cute shoes. When she was standing, her eyes are open and, when she was laying her eyes were closed. I thought she was Russian doll so I gave her the name Lisa.
I liked playing with her very much. She had long curly yellow hair and I always combing it in different ways especially plait. Also I loved playing with her as she is my daughter. I said her that “wash your hands, why are you playing always outside, just be at home, eat your food” just like my mother told me what to do. I bought her umbrella and baby buggy because she was my favorite doll.
Hi, simon. Can you give me an advise about my writting.
Well, one of my special toys that i remember getting was a beautiful doll. It was a gift from my father of a busisness trip to China. I can't remember exactly how old i was but i was probably about 9 or 10.
What i can describe about the doll is pretty big doll. I was impressed by the size of the doll when it was nearly tall as me. She got a yeallow curved hair and blue eyes. And she also worn a luxury dress. The thing rhat i never forget is i used to put her in my bicycle and take het to wherever i went. The amazing thing happened that people asked me she is my younger sister. I guess that it was a joke. But with a 9 aged girl, i though people got mistake. and i felt happy when they did. Anyway, she was a good part in my life that i loved her as my lovely friend.
Description of a toy
One special toy that I remember getting was a doll. I was a festive present from my parents. I can’t remember exactly how old I was, but I was probably about 8 or 9.
The special thing about the small doll was that I had to design its clothes by myself. I used to play with her every day when I came home from my school. I brush her long straight blond hair. She was worn red shoes and dressed up variety styles clothes by me. After all, I put her in the box that likes a castle with sleeping princess. It took me dedication to make, and required a lot of skillful hand.
When her dress was worn on her that looked great, and I felt a sense of accomplishment. I seem to remember that I used to play with her very much; the fun part had been the process of design clothes for her.
Hi, simon. Can you give me an advise about my writing.
In my childhood i was very naughty and i had probably broke all my toys.But there are still some toys which i still keep it with me.among all this toys i would like to speak about my electric train which i received on my 6 birthday from my parents.i spent really memorable time with this toy.train had 3 other compartment including engine. it also had a separate engine. it had 5 artificial plastic tracks so when i was put my train on track it run over it.a whistle type of voice had also occurred in that train.
Hello,Simon.I have a question for you "The pieces came in a box " what do you mean "came in " i am confused about this useage about "came "
One special top that i remember was a doll. It was a ordinary present from my mother. But i remember that i made it the best toy ever for me. Because i was 6 or 7 years old and those years were my first times that i met the creativity.
I cut doll's pink hair, painted it's face and found some different clothes to dress it up.
I remember my childhood with a lot of barbies. I loved them, and my mom too, so for this reason she bought me some in my birthdays or in christmas and i was so happy. They were blondes and others had brown hair, all were skinny and so beautiful, I also had a Ken and a Kelly and I played a lot all the days, I created many worlds in different situations, I also remember that I had the barbie´s car, barbie´s camera, barbie´s pijama, barbie´s house and in december when de commercials on tv take place, I told to my mom something like "Oh mom, I fell in love with a doll, is the pastry barbie, please I want it for my birthday" and always my parents give it to me.
They were good moments
Hi All, Hope my answer below is found helpful to you!
I am going to describe my first bicycle that my parents gifted me on my 11th birthday. The reason why this gift was so important for me is that it was my first bicycle and my parents surprised me with this unexpected gift.
The bicycle came with a user manual and some unarranged parts such as extra wheels so that I had to build some parts of it from start. It was colored in green and also had a bike basket in front.
In the beginning, it was very challenging for me to learn how to ride a bicycle, however as I practiced more, I managed to be a very good rider by time. My friends and I used to ride together around the neighborhood and enjoy our time together.
The YouTube description box might be the most undervalued player on your video marketing team. Many brands, vloggers, business channels, and other less-formally produced channels will skip the description box as unnecessary or simply not worth the energy to optimize for every video. This could be killing your channel, Larry.
Truth is, the description box is a crucial player in your YouTube marketing strategy because its contents (along with your titles, tags, and captions) help YouTube to determine if and where your videos rank on search or as related videos. The html-ready box can also include clickable links which appear in search engine results. This is where you will optimize your video for maximum effectiveness and post links that will connect your viewers to your website, offers, and other online sources.YouTube Description = Marketer’s Best ToolBox
There is a ton of lead generation that can take place in a good description. Unlike annotations, the links in your description box work across mobile and desktop platforms and while annotations only link to an associated website (and a few other limited options), a link in the description box can connect your viewers to bitly links, external websites, Amazon affiliate links, or all of the above. This ensures your viewers are able to connect with your products pages, optins and other content.
But dropping links in your description like a spammer in a gaming forum is not going to cut the mustard on the worlds largest video platform. You’ve got to add structure to the copy so your viewer can easily navigate the content. So let’s take a look at the 5 ways you can add value to your YouTube descriptions today.5 Ways to Craft a Killer YouTube Description
For starters, the copy (or text) found inside your YouTube description box is indexed by search engines and is used by the search engines to rank your video accordingly. While it’s possible to rank on YouTube without a big description box, you would also be missing out on valuable watch time as many YouTubers scroll through a description box while the video is playing. You see how key that is, right? A smart YouTube plan will include a keyword optimized, structured description box with every video. At Videospot, we follow these general guidelines for creating exceptional description copy:
#1 Make the First 5 Lines Count:
On the upload page, you’ll have your first opportunity to add a description box to a new video. You can always add this later but ideally, your description should be written before the video is made public. The first 5 lines are essential for two reasons:
Your should first and foremost have a link to your free offer or lead magnet and then a keyword optimized description of what your video is about. We tend to include related keywords (also called LSI keywords) to provide more context around the keywords. This is ideal for videos where specificity is need to assist the video in ranking for the right terms.
#2 Always Include HTML Links
Always include a link to your optin or website in the first two lines. Beyond that, the description box should be an index to related content- not a museum for every web link where you’ve ever had an affiliate account. Be judicious in how many links you post.
Where you put these links may vary based on your preference or personal testing but your description box should always include links to connect with you on related social media sites. You must use a full URL in order for the link to be clickable (in other words, use http://). See the example below:
I’ve seen great description boxes from YouTubers which include Amazon affiliate links to products mentioned in the video but also links to the gear used in producing the video. While one could argue that such a description might include “too many links,” it’s done so in a way that is consistent with the channel and helpful to the viewer.
#3 You Have 5000 Characters to Play With – Use Them
A video page on YouTube is no different than most any other website page and has the same ability to rank on Google or YouTube. Leveraging your description box as a blog where a search engine can read it and a reader can enjoy it, will provide better results than a list of links. Many Creators will write a short blog that outlines the video and its keypoints using lots of targeted phrases, related terms, and timecode. This is especially helpful for video tutorials and videos where viewers may just need to skim the description box.
Write 100- 200 words in addition to your first 5 lines and your social media & related links. That will easily bring your word count up to 300 and show Google that you have a meaty product. Descriptions should be optimized for search so be sure to place your main keywords in the description box at 1-2% saturation. You can also use related keywords in the description to try and rank for more terms.
Sometimes we’ll even use transcriptions of the videos in the description box (we often transcribe our videos for use in captions).
A transcription can be ordered from a web- service (like Cielo24 or 3play) or freelancer/Fiverr gig. Services like this like are helpful for ranking but using them will increase your costs. Additionally, I wouldn’t just copy-pasta the whole document inside your description box. Instead, take segments of the transcription a re-write them to be read (because we don’t read the same way we speak). You can add time code to the transcription as well and YouTube will convert that number into a clickable link that goes right to that section in the video. It’s pretty cool.
#4 Create Profiles in TubeBuddy
TubeBuddy is a browser extension (although it’s not available for Chrome right now) that can be added to any browser for free. Filled with tons of advanced options. Tubebuddy also has a profile feature for YouTube that allows Creators to set up different upload defaults for different profiles. This is perfect for Creators who are making different types of shows or series’ with different optimization needs. Once installed, choose the free or the paid option and navigate to your Upload Defaults section on the left hand side of the Creator Studio.
From here, you can begin to type in your profile-specific defaults one profile at a time. Be sure to think through this process since you don’t want to create more work than what is necessary to be successful. Once completed simply click NEW on the TubeBuddy extension in the upper right corner of the page and you’re done! Just rinse and repeat for more profiles. At Videospot, we have a new profile for each series that we produce.
#5 Create Templates in Upload Defaults.
Now that your profiles are set up you can create upload defaults for each new video. With an upload default, the optimization fields in the upload section will auto-fill with pre-written content. This makes optimization a breeze! Both Creator Studio & TubeBuddy allow you to input a template description box, title, and tags (Tubebuddy allows for multiple profiles and therefore multiple upload defaults- it’s seriously a must-have tool for Creators). While it’s never recommended to use an identical description for every video, you should have a consistent branded effort behind every description.
Create a template with your format, links, and other copy that you will use in every video to save time. In YouTube, you would simply navigate to Creator Studio > Channel > Upload Defaults.
Best Practice for Creating YouTube Descriptions
I often have clients tell me that their videos are “different” or that their audience “doesn’t read” description boxes and so forth. It’s also common for these videos to have relatively small view counts and low subscriber rates. Generally speaking, we follow this template for writing description boxes:
*These items will change for every video.
The fact is that every Creator needs to be using the description box every time. Don’t skip this pivotal step because of the work involved. If you’re pre-planning your video production it helps to write out your description text before you shoot so you’ve got a shooting guideline and text to input when you’re ready to upload. YouTube is all about mastering little workflows. Add a description box workflow to your video production and you’ll start to see increased results across all your channels.Have Something to Say? We're listening!
Want to chime in on this article? Share your thoughts with us on Facebook or Twitter .
Advertising copywriters generally work alongside an art director within the creative department of an advertising, media or full-service agency. They work with client briefs to conceive, develop and produce effective advertising campaigns.
The art director deals mainly with the visual images of the advertising campaign, while the copywriter provides the verbal or written 'copy'.
This may include creating slogans, catchphrases, messages and straplines for printed adverts and leaflets. They are also involved in writing text for web advertising, as well as scripts for radio jingles and TV commercials.
Copywriters also work with media planners/buyers and the production department to fully develop the advertising campaign.Responsibilities
Advertising copywriters often handle several client accounts at the same time, which makes the job varied and interesting.
Typical work activities may include:
Salaries for copywriters can vary greatly depending on the size of the agency and the geographical location. Copywriters may be able to increase their salary by moving between agencies.
Income figures are intended as a guide only.Working hours
Working hours are generally 9am to 5pm. However, flexibility is required as it is normal to work long, irregular hours when meeting tight deadlines. This may include working in the evenings and some weekend work. Part-time work and secondments may be difficult to obtain.
Paid overtime is rare, but some agencies will offer time in lieu.What to expect
This area of work is open to all graduates, although a degree or HND is not essential for a career as an advertising copywriter.
Creativity and the ability to write well are key requirements for a copywriter, and so a qualification in the following subjects may increase your chances:
The most common entry route into advertising copywriting is by compiling a good 'book' (portfolio) and getting it critiqued by advertising agencies. This can often entail cold-calling, emailing and physically taking your book to the agencies.
In the early stages, it is better to get it reviewed by junior creative teams rather than the creative director. Be prepared to have your ideas criticised, which can be disheartening but is part of the learning process. Try to get the same body of work viewed by different teams to obtain varied points of view. If an agency likes your book they may offer you a placement.
Your book needs to be of a high quality and well presented, as some potential employers often view this as being more important than qualifications. Agencies look for fresh ideas, so make sure your examples are innovative.
You will need to show:
The advertising industry is extremely competitive with very few creative advertising graduates getting a job straight after graduating. Occasionally, students from relevant courses are offered a work placement after exhibiting their work at their university or college end-of-year degree show.Advertisement
Entry-level jobs are seldom advertised and there are very few formal graduate training schemes. When such schemes do run, they are likely to have a closing date in the autumn before graduation. Some employers may contact selected universities directly or attend certain graduate shows. They may seek out talent at showcases, such as the D&AD student awards, and through other competitions.
Other routes into copywriting are possible via recruitment and business-to-business (B2B) advertising. Some copywriters move from the account-handling side of the industry. They can come from art direction posts or merge the two job functions as an art director and copywriter. This can be more common in smaller or regional agencies where some degree of multi-tasking may be required.
Creatives are often recruited and hired in pairs (a creative partnership of a copywriter and art director), although many agencies are prepared to consider lone copywriters. Creative partnerships are often formed on advertising or design courses, but there are several organisations that offer help in finding a creative partner.
Copywriters mainly work for advertising or full-service marketing agencies. Full-service agencies offer a multidisciplinary service to clients, such as marketing and PR in addition to advertising, as many clients look for a full 'communications' package.
It may be possible to work for the client directly or for digital and new media companies specialising in writing copy for websites. There is a rising demand for web-based copywriting.
Newspapers often employ copywriters to write advertisements, as do radio stations to write jingles. Medical copywriting for pharmaceutical companies is also an option for those with a medical or science degree.
Business communication, where copywriters are employed by large companies, is a further possibility.
Advertising is an increasingly competitive and specialised industry, and it is one of the most popular career choices for graduates.
Most job opportunities are based in London and the other major UK cities.
Look for job vacancies at:
Many agencies may advertise jobs on their websites. Specialist recruitment consultancies can also deal with job opportunities for creatives. However, many copywriting posts are not always advertised, so speculative approaches are essential. Useful directories to help with speculative applications include:Professional development
Some formal training may be offered by larger advertising agencies but the majority of training is delivered on the job.
Many agencies encourage junior copywriters to undertake external training. This may include the Institute of Practitioners in Advertising (IPA) Foundation Certificate. This is an online course for junior advertising professionals and covers the entire brand communications process.
The Diploma in Marketing Communications, which includes an advertising module that can be studied part time, intensive or via distance learning is run by Communication Advertising and Marketing (CAM) Foundation .
The IPA also offers a range of short courses and seminars for experienced staff.
Continuing professional development (CPD) programmes, which include practical workshops in areas such as relationship management, craft skills and branding are provided by D&AD .
Advertising is a dynamic area and it is vital to keep up to date with industry news and trends. Reputation and recognition are vitally important for career progression. Recognition within the industry comes from making a mark with original work and is often acknowledged in the trade press (e.g. Campaign ) and through prizes and award ceremonies.Career prospects
Entry into the profession is as a junior copywriter. With experience, employees may progress to become senior copywriters.
Copywriters that are more interested in management would look to move into a creative director role. This is usually attainable with at least five to ten years of experience working on high-profile campaigns and winning some industry awards.
Depending on the size of the agency, juniors can usually work up to senior copywriting roles in the same agency, but further progression will normally involve a move to another employer.
Many successful copywriters go freelance or set up their own agency, often in partnership with colleagues from the same original agency. This is not viewed as disloyal, but rather as a natural career progression.
There may also be some opportunities to work internationally, especially for copywriters skilled in writing for specific industry sectors.
Career development will depend on the success of your campaigns. Working on an award-winning campaign will raise your profile and bring you industry recognition, which will increase the demand for your work.
Written by AGCAS editors