Media Multitasking Essays - Essay for you

Essay for you

Media Multitasking Essays

Rating: 4.0/5.0 (37 Votes)

Category: Essay


Media multitasking

Media multitasking involves using TV, the Web, radio. telephone. print. or any other media in conjunction with another. Also referred to as "simultaneous media use," this behavior has emerged as increasingly common, especicially among younger media users, [ 1 ] and has gained significant attention in media usage measurement, especially as a new opportunity for cross-media advertising. [ citation needed ] .

The expression second screen is used in conjunction with media multitasking.

Much of this multitasking is not inherently coupled or coordinated except by the user. For example a user may be browsing the Web, using e-mail, or talking on the phone while watching TV. More directly coordinated forms of media multitasking are emerging in the form of "coactive media" and particularly "coactive TV."

A touchstone 2009 study by Stanford University published in PNAS: Proceedings of the National Academies of Sciences. “Cognitive control in media multitaskers,” used experiments to compare heavy media multitaskers to light media multitaskers in terms of their cognitive control and ability to process information. Findings from the experiment include: 1) When intentionally distracting elements were added to experiments, heavy media multitaskers were on average 77 milliseconds slower than their light media multitasker counterparts at identifying changes in patterns; 2) In a longer-term memory test that invited participants to recall specific elements from earlier experiments, the high media multitaskers more often falsely identified the elements that had been used most frequently as intentional distracters; 3) In the presence of distracting elements, high media multitaskers were 426 milliseconds slower than their counterparts to switch to new activities and 259 milliseconds slower to engage in a new section of the same activity. The researchers conclude that the experiments “suggest that heavy media multitaskers are distracted by the multiple streams of media they are consuming, or, alternatively, that those who infrequently multitask are more effective at volitionally allocating their attention in the face of distractions.” [ 2 ]

A related article, "Breadth-biased versus focused cognitive control in media multitasking behaviors," also published in PNAS: Proceedings of the National Academies of Sciences, notes that the prevalence of this phenomenon leads "to a question about the required skills and expertise to function in society. Society with its ever-increasing complexity seems to move people toward juggling among multiple tasks rather than focusing on one task for a long period." Further research, the study's author suggests, will be necessary as the effects on society become more pronounced: "The new technologies are gearing people, especially young people who grow up with digital technologies and wired networks, toward breadth-biased information processing behavior rather than linear in-depth study behavior. A long-term exposure to media multitasking is expected to produce both positive and negative outcomes on cognitive, emotional, and social development." [ 3 ]

References Look at other dictionaries:

Multitasking — may refer to any of the following: Computer multitasking the apparent simultaneous performance of two or more tasks by a computer s central processing unit Media multitasking could involve using a computer, mp3, or any other form of media in… … Wikipedia

Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium

Coactive media — is multiple kinds of media used in combination with media multitasking behavior. That is the simultaneous or alternating use of two or more media, such as TV and Internet (the Web, etc.), especially where the media is synchronized or coordinated… … Wikipedia

Human multitasking — Human multi tasking or multitasking is the performance by an individual of appearing to handle more than one task at the same time. The term is derived from computer multitasking. An example of multitasking is listening to a radio interview while … Wikipedia

Mixed Media — Der Begriff Multimedia bezeichnet Inhalte und Werke, die aus mehreren, meist digitalen Medien bestehen: Text, Fotografie, Grafik, Animation, Audio und Video. Inhaltsverzeichnis 1 Definition 1.1 Multimedia Kommunikation in der… … Deutsch Wikipedia

Multi Media Extension — Intel Prozessor mit MMX Die Multi Media Extension (kurz MMX) ist eine Anfang 1997 von Intel auf den Markt gebrachte Rechnerarchitektur, die es erlaubt, größere Datenmengen parallelisiert und somit schneller zu verarbeiten. Die… … Deutsch Wikipedia

Coactive TV — refers to the multitasking use of both television and other interactive media, such as the Internet (the Web, etc.) in a media multitasking behavior. The simultaneous or alternating use of TV and the Internet, especially where the using of both… … Wikipedia

Smartphone — Modern smartphones. A smartphone is a high end mobile phone[1][2] … Wikipedia

Interactive television — (generally known as iTV) describes a number of techniques that allow viewers to interact with television content as they view it. Definitions of Interactive TelevisionInteractive television represents a continuum from low interactivity (TV on/off … Wikipedia

Two-Screen Solutions — Two screen. or synchronous solutions. are a form of interactive TV that enables information about a TV show to be accessed via the internet on a mobile phone, laptop or desktop PC. Unlike one screen interactive TV solutions, where all of the… … Wikipedia

Other articles

The Effect of Audio Multitasking and Visual Multitasking on an Individu

The Effect of Audio Multitasking and Visual Multitasking on an Individual's Memory.

Multitasking is an idea that many people believe saves time and helps complete tasks in a shorter amount of time. However, theory suggests that by doing the same type of multitasking tasks, it would be too strenuous to remember what you just did since both activities were almost the same. This research paper aims to evaluate how the same type of multitasking affects the memory of humans. Data from twenty-seven people were collected in which they had to perform two types of multitasking activities and take a test to see how much they could remember. Results show that most participants scored lower test scores on the audio multitasking test compared to the visual multitasking test and that the female participants obtained a test average higher than the male participants with the females scoring about 20% out of 100 higher than the males. Furthermore people find audio multitasking to be harder to process and remember what just happened compared to visual multitasking.
The effect of audio multitasking and visual multitasking
on an individual's memory.
People often feel as if they don’t have much time. To solve this, many people multi-task to complete several tasks at once. The definition of multitasking by most people would be, “performing two or more tasks at once,” which is generally the idea. The definition of multitasking according to Merriam-Webster is the performance of multiple tasks at one time. Multitasking often is a complex process and can use different parts of the brain, for example, a telephone operator needs to be able to talk to a client while working on the computer and that requires the occipital and temporal lobe of the brain.
However, relatively little is known about multitasking, why people do it, and the eff.

. middle of paper.

. Journal of
Medicine. 49(3), 215-222. doi: 10.1016/j.ajme.2012.11.002

Ophir, E. Nass, C. & Wagner, A. D. (2009). Cognitive control in media multitaskers. Proceedings of the
National Academy of Sciences of the United States of America, 106(37), 15583-15587. doi: 10.1073/pnas.0903620106

Sanbonmatsu, D. M. Strayer, D. L. Medeiros-Ward, N. & Watson, J. M. (2013). Who multi-tasks and
why? Multi-tasking ability, perceived multi-tasking ability, impulsivity, and sensation seeking. PLoS
One. 8(1), e55402. doi: 10.1371/journal.pone.0054402

Shih, S. (2013). A null relationship between media multitasking and well-being. PLoS One. 8(5), e64508.
doi: 10.1371/journal.pone.0064508

Thompson, K. R. Johnson, A. M. & Rizzo, M. (2012). Distracted driving in elderly and middle-aged
drivers. Accident Analysis and Prevention. 45(2), 711-717. doi: 10.1016/j.aap.2011.09.040

Click the button above to view the complete essay, speech, term paper, or research paper

Click the button above to view the complete essay, speech, term paper, or research paper

Multitasking Under Physical Effort Essay - The current theory of cognition and task performance is that there is one pool of cognitive resource that all cognitive tasks must draw from. Furthermore, this cognitive pool does not have an infinite supply of mental energy and when one operation is running, there is less resource for concurrent tasks. This can become problematic when ones job is to do multiple tasks at the same time. Related research maintains that physical exertion can drain the cognitive resource as well. It would be beneficial to know if physical exertion does in fact pool from the same resource as mental energy energy. [tags: Research Analysis ]
. 9 Works Cited

1725 words
(4.9 pages)

Essay on Multitasking is A Bad Habit - In this modern era, it has become commonplace to try and accomplish as many tasks as possible as quickly as possible in order to be more efficient. With the help of technology, many believe that multitasking is becoming a required and helpful skill. Multitasking is actually a detrimental habit. Multitasking divides a person's concentration in order to attempt to complete multiple actions. Even though in the end the tasks are all finished, the quality of the finished task and the time required to finish all the tasks makes multitasking very inefficient. [tags: Multitasking is Killing Your Productivity]
. 5 Works Cited

988 words
(2.8 pages)

A Stroke’s Effect on Memory Essay example - Stroke is a medical condition most people are familiar with, but most people are unaware of its effect on memory functions. There have been several studies conducted that study of effects of stroke on different memory systems, how to properly assess memory damage in stroke patients as well as how to improve memory after stroke. A major theme from the course that relates to stroke and memory is the theme of metamemory and its components such as prospective memory. Personally, I believe that these studies offer hope to stroke victims and their families because memory damage can evaluated and therefore a method of treatment can be developed. [tags: health, memory functions]
. 8 Works Cited

1982 words
(5.7 pages)

Essay about The Effects of Music on Memory - It can be proven, through literary research and personal experiences, that music has a positive effect on learning and memory. It can be concluded that these positive effects have an impact on patients with Alzheimer’s, on the motor skills and auditory memory of mentally disabled children, on students attempting to remember subject manner that they are learning, and on the affectivity of advertisements. On a personal note, music has facilitated my ability to remember things, both positive and negative, a number of times. [tags: Mozart Effect, Music and Memory]
. 7 Works Cited

2780 words
(7.9 pages)

Representaion of Instructions in Working Memory Essay examples - Following instructions is part of our daily lives and a very important human attribute. It makes implementation of new arbitrary behavior rather effortless in comparison to trial and error, facilitating our learning process. Despite the fundamental role for our behavioral regulation, little is known of how instructions are represented in working memory. How do we plan an action and prepare ourselves to react in a specific way to a new and unpracticed task. Binding mechanisms have been shown to take part in action planning (Hommel, 1998; Stoet & Hommel, 1999, 2002); but does the mere instruction of an action result in binding of stimulus-response (S-R). [tags: Memory]

1097 words
(3.1 pages)

The Memory Process Essays - The process of using memory is as natural as breathing yet there is a great deal of processing that occurs to keep us functioning properly. The journey information takes as it is processed into memories is complex and has many stages. This paper will look at concepts for short-term and long-term memory. The two concepts generally agreed upon as existing are short-term memory and long-term memory. As the names suggest, these stores will contain memories for a short period either of time, or on more of a long-term basis. [tags: Memory]
. 2 Works Cited

798 words
(2.3 pages)

Memory and Alzheimer's: 7 Stages of Alzheimer's & Symptoms Essay - Memory is the retention of information over time and it changes through our lifespan, from infancy through adulthood (Santrock 218). There are two types of memory, explicit and implicit. Explicit memory is memory without conscious recollection-memory of skills and routine. Procedures that are preformed automatically (Santrock 219). Explicit memory helps with things like waking up, getting out of bed and putting on your slippers so your feet don’t feel the cold of the floor. Walking out of your room on the second floor and being able to walk down the hallway and to the left to reach the stairs and making it safely down to the first floor without having to turn the lights on. [tags: explicit memory, implicit memory]
. 6 Works Cited

1180 words
(3.4 pages)

The Multitasking Generation an Article by Claudia Wallis Essay - Though there are some positive effects, the adverse impact of technology on education has been extraordinary. The technology community has worked hard to bring useful technology into our classrooms, all with good intentions to broaden our knowledge. With these good intentions also came about unwanted side effects such as distraction and disruption in the classroom. I can clearly remember many of my teachers yelling at us to put our cell phones, iPods, and iTouch phones away especially during lecture and exams. [tags: Positive, Negative Effects, Cellphones]

1005 words
(2.9 pages)

Testing the Theory of Multitasking Essay - This experimental investigation has to do with how human’s attention work. It is based on a replication of the well-known “Stroop Effect” carried out on 1935 by John Ridley Stroop. The aim of this experiment was to demonstrate how hard it is for a person’s attention to be divided in different tasks, by making the participants read a series of three stimuli which consisted of: 1) words of colors in black ink, 2) words of colors in their actual font color, and 3) color words with different ink, where the participant read the font instead of the word present. [tags: Stroop Effect, Experimental Investigation]
. 3 Works Cited

1119 words
(3.2 pages)

What is Memory? Essay examples - What is memory. Memory is involved in all aspects of our lives, is it a cognitive thinking process or a way of retaining information or is it a number of connected stores or even actual information retained. According to Reber (1985), it is possibly all of theses. Memory has not been defined as a single process or fact and several theories exist about its nature, character and structure. We have vast amounts of information stored in our memory systems which we are able to access quickly and effortlessly, this implies that knowledge stored must be highly organised to allow us to retrieve the appropriate information for a given situation. [tags: Memory Essays]

1807 words
(5.2 pages)

Media Multitasking Essay Summary - 685 Words

Media Multitasking Essay Summary

Is Google Making Us Stupid Summary
Nicholas Carr begins his essay, “Is Google Making Us Stupid? What the Internet is doing to our brains” he references Stanley Kubrick’s film 2001: A Space Odyssey, particularly the part where a character is dismantling the brain of and artificial intelligence machine. Carr goes so far as to say that he can relate to the aforementioned machine because he feels his brain has also been tampered with. He quickly loses interest in the activities he used to enjoy, such as reading, because he spends so much time on the Internet and believes it is affecting his concentration abilities. He is fair in that he admits that the Internet has been useful in connecting with people and finding information but he also believes that, like a double-edged sword, the benefit comes with a price. Carr believes that media through the Internet can provide the information you need but also shapes the course of a person’s thought process. He believes our minds will begin to need to take data in the same way that the Internet does, “In a swiftly moving stream of particles.” Nicholas Carr is not the only one with this opinion; Scott Karp is an online blogger who claims he has completely stopped reading books even though he graduated college as a literature major. Karp believes that, since he started using the Internet, the way he thinks has changed but not the way he reads. A study recently conducted by the University College London backs this theory up. The five year study shows that most online users only skim dialogue, sporadically save long articles to read later, and tend to, “power browse”, a term that means people will look for keywords that pertain to their research to avoid reading more than they have to. Maryanne Wolf, a developmental psychologist and author, says that, “We are not only what we read; we are how we read.” Wolf is of the opinion that the way people read on the Internet puts efficiency and immediacy above all else and may dwindle the.

Please sign up to read full document.


2. "New media usher in dramatic transformations in the public sphere” Do you agree? Your answer should include reference to the articles of Van Dyick, Howley and Scannell in the course reader. New media has transformed the way we receive and produce content. New media such as the internet is making it easier for people to get their opinions across which creates content and allows a two-way dialogue. New media and technologies such social media networks change the way a person perceives the world. In the past decades, old style media was the only form of media used to receive content and sharing content was not as easy like it is nowadays. Internet can be easily accessed, with the transformation process still continuing it is now easy for the public to create and upload content which form discussions. Habermas’ conception of the public sphere (Scannell 2000). Habermas defined the idea of the public sphere as a social space in which all participants spoke as equals, made rational arguments, felt free to question authority and traditional political assumptions. New media is broadcasted though digital media and online sites such as Facebook and the internet. Content is shared and created through social media by uploading or publishing content such as images, videos and text. New media allows individuals to receive.

894 Words | 3 Pages

Rocklin Bastow English 1441.001 4 March 2015 Mass Media Influence: A Necessary Evil? Many years ago, a group of Americans came together to write down what they hold dear in their hearts as free people, believing the document may only exist for some few years, never in their wildest of dreams would they know that for almost 250 years later, that same document, the Declaration of Independece, can be accessed and read or listened to from any part of the world via a single internet click. Today, one can sit in a living room and with a smart TV remote access archival footages and docudramas through youtube or Netflix, great historical moments like the American civil war, Emancipation Proclamation, the Gettysburg Address and even relive Martin luther King’s Jr. “I have a dream” speech and the 2001 terrorist attacks on the united states. Even though mass media can be praised for its help in preserving history and helping understand the past, some in some quarters see it as a necessary evil, a tool for manipulation For example, it was argued by Denis McQuail as he laid out the suspicions of the media when he said, “a long list of studies can be cited showing the media to have certain inbuilt tendencies to present a limited and recurring range of images and ideas which form rather special versions of reality”. Rounding up his point, Denis alludes to the fact that though in some areas to say that pattern is uncommon will.

915 Words | 4 Pages

- What are some different views on multitasking and digitalized media . - What were some ways the South Korean education and health systems are trying to combat Internet and gaming addictions while instilling internet values? Do you agree or disagree with these methods? - How about the US schools? Did you agree or disagree with the use of technology in middle and high schools? - In the latter half of the documentary, they explore mediamultitasking on a social level. We see gamers conventions, online dating and marriages, and delve into virtual reality. How do you feel about this new phenomenon? Do you think relationships that begin and are sustained online can matter as much as traditional relationships? Do you think this is healthy? - Lastly look at your own live, academically, professionally, and personally. Would you consider yourself someone who is multitasker? If so, has it enriched your life, made you more stressed? Consider ways you can limit your tech and internet use and lower your multitasking Digitalized media era is considered as a revolution in such a way it have changed human behavior and lifestyle; while multitasking is a very old fact if we return back to primitive years, before the social division of labor the human should hunt and cultivate to be feed, build his own cabin, sew his clothes and other activities. As a result human.

932 Words | 3 Pages

MEDIA NEGATIVE ASPECT Opening: Let me begin by stating that all in the world is not as you have been told. The old saying that "truth is stranger than fiction" couldn't be more accurate, for we have been deceived on such a grand scale that most would have a difficult time in comprehending the full extent. The behind the scenes machinations of big money and politics are so well hidden from most of the population, that if people actually knew how things were really run, we would quite literally have a second revolution overnight. Henry Ford knew this well when he said, "It is well enough that people of the nation do not understand our banking and monetary system, for if they did, I believe there would be a revolution before tomorrow morning." Most people who read this might have a hard time fathoming how an entire nation could be so well deceived, but it's really not that hard when you understand the inner workings and hierarchy of an overly revered media in which we place our blind trust. The truth is not as you know it. Our faith in the media myth has been our Achilles heel. Many have realized long ago that our politicians will lie to us at the drop of a hat, but most have no clue that our news media lies and deceives us just as much, if not more so. We have been deceived by our media to such an extent, mostly because people are too trusting of our news system. They very.

1210 Words | 3 Pages

Designing a research project takes time, skill and knowledge. With Qualtrics survey software, we make the survey creation process easier, but still you may feel overwhelmed with the scope of your research project. Here are 5 common errors in the research process. 1. Population Specification This type of error occurs when the researcher selects an inappropriate population or universe from which to obtain data. Example: Packaged goods manufacturers often conduct surveys of housewives, because they are easier to contact, and it is assumed they decide what is to be purchased and also do the actual purchasing. In this situation there often is population specification error. The husband may purchase a significant share of the packaged goods, and have significant direct and indirect influence over what is bought. For this reason, excluding husbands from samples may yield results targeted to the wrong audience. 2. Sampling Sampling error occurs when a probability sampling method is used to select a sample, but the resulting sample is not representative of the population concern. Unfortunately, some element of sampling error is unavoidable. This is accounted for in confidence intervals, assuming a probability sampling method is used. Example: Suppose that we collected a random sample of 500 people from the general U.S. adult population to gauge their entertainment preferences. Then, upon analysis, found it to be composed of 70% females. This sample would not be.

601 Words | 2 Pages

Social Media Marketing Note On Smo Marketing Essay Social Media Optimization can be defined as a process of achieving Marketing Communication and Branding goals through the use of various Social Media Websites. It is a process to optimize web sites, so that they are easily connected or interlaced with online communities and community websites. Primarily the Focus of Social Media Optimization is to drive traffic from Sources other than the Search Engines. Social media can take many different forms, including Internet forums, web logs, social blogs, wikis, pod casts, pictures and videos. It is an important aspect of Web Marketing which helps you in building your Company Image, Identification and Online Communication strategy. Orkut, Facebook, Linkedin, Digg, Stumbleupon, Flickr, Twitter, My Space, hi5 and Youtube are some of the Popular Social Media Websites. SMO Services and activites We at Dimakh Consultants Pune treat each customer as unique; as every Customer has different needs and goals to be achieved. Based upon the Customers goals and needs we thoroughly analyze and create a right mixture of SMO Strategy. Our team of Web Marketing Experts will create a SMO Strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create Customer loyalty, brand identity among.

1777 Words | 6 Pages

usually a few scientists/ researchers research – hence, there is someone to check what is written (+): more technical (-): if reporters don’t understand the technicalities, they would be adding their own perspectives Government & private agency research reports (eg. to make a decision of what price to set the BTO flats) (+): Government: so have in-depth research done (+): No limits in the no. of pages so much more in-depth (-): No neutral party vetting, so don’t know if what is written is correct (-) not necessarily peer reviewed or checked by neautral expert on topic University media office (Defi): Research universities’ office that provides press releases when faculty members have completed research that may interest the public Timing of news releases usually corresponds to presentations at academic conferences/ publications of results in an academic journal (+) better than news release that summaries information that journalists have (+) better than news release because journalists may not be well-versed. Don’t have to be well-versed in the technical aspects to write a good and compelling story Will have press release to announce about completion of study (eg. Science Deans Office – can get latest research) 7 Critical components 1) Source of research and funding 2) Researchers who had contact with participants 3) Individuals or objects studied and how they were selected 4) Exact nature of measurements made or questions asked 5).

13805 Words | 40 Pages

William Pangilinan Professor Zuidervaart English 100, CRN: 10654 October 14, 2011 Is Google is Making Us Stupid or is it just making us more demanding? In the movie, “2001: A Space Odyssey,” Stanley Kubrick writes, “As we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.” In the essay “IS Google Making Us Stupid?” by Nicholas Carr, M.A. a writer and blogger, talks about the Internet and specifically search engine Google as an example. He points out that beside the fact these technological advancements making life much as easy through easy access of information. However, the Internet does not have all the information even though most of it is found there. In addition people should not base the truth that is used in most of the situations on such sources. The Internet has led to people ignoring the pre-existing information along that would be found manually just because it can be found on the Internet. One of the main arguments that have been depicted by Carr in this essay it that information has slowly been systemized through such inventions and this has dehumanized it. This implies that unlike the older days when humans had manually look for information then transfer it to others, things have changes in which these systemized search engines provide everything one needs through a single click. This information will be eventually applied in other.

1312 Words | 4 Pages