Media Multitasking Essays - Essay for you

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Media Multitasking Essays

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Media multitasking

Media multitasking involves using TV, the Web, radio. telephone. print. or any other media in conjunction with another. Also referred to as "simultaneous media use," this behavior has emerged as increasingly common, especicially among younger media users, [ 1 ] and has gained significant attention in media usage measurement, especially as a new opportunity for cross-media advertising. [ citation needed ] .

The expression second screen is used in conjunction with media multitasking.

Much of this multitasking is not inherently coupled or coordinated except by the user. For example a user may be browsing the Web, using e-mail, or talking on the phone while watching TV. More directly coordinated forms of media multitasking are emerging in the form of "coactive media" and particularly "coactive TV."

A touchstone 2009 study by Stanford University published in PNAS: Proceedings of the National Academies of Sciences. “Cognitive control in media multitaskers,” used experiments to compare heavy media multitaskers to light media multitaskers in terms of their cognitive control and ability to process information. Findings from the experiment include: 1) When intentionally distracting elements were added to experiments, heavy media multitaskers were on average 77 milliseconds slower than their light media multitasker counterparts at identifying changes in patterns; 2) In a longer-term memory test that invited participants to recall specific elements from earlier experiments, the high media multitaskers more often falsely identified the elements that had been used most frequently as intentional distracters; 3) In the presence of distracting elements, high media multitaskers were 426 milliseconds slower than their counterparts to switch to new activities and 259 milliseconds slower to engage in a new section of the same activity. The researchers conclude that the experiments “suggest that heavy media multitaskers are distracted by the multiple streams of media they are consuming, or, alternatively, that those who infrequently multitask are more effective at volitionally allocating their attention in the face of distractions.” [ 2 ]

A related article, "Breadth-biased versus focused cognitive control in media multitasking behaviors," also published in PNAS: Proceedings of the National Academies of Sciences, notes that the prevalence of this phenomenon leads "to a question about the required skills and expertise to function in society. Society with its ever-increasing complexity seems to move people toward juggling among multiple tasks rather than focusing on one task for a long period." Further research, the study's author suggests, will be necessary as the effects on society become more pronounced: "The new technologies are gearing people, especially young people who grow up with digital technologies and wired networks, toward breadth-biased information processing behavior rather than linear in-depth study behavior. A long-term exposure to media multitasking is expected to produce both positive and negative outcomes on cognitive, emotional, and social development." [ 3 ]

References Look at other dictionaries:

Multitasking — may refer to any of the following: Computer multitasking the apparent simultaneous performance of two or more tasks by a computer s central processing unit Media multitasking could involve using a computer, mp3, or any other form of media in… … Wikipedia

Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium

Coactive media — is multiple kinds of media used in combination with media multitasking behavior. That is the simultaneous or alternating use of two or more media, such as TV and Internet (the Web, etc.), especially where the media is synchronized or coordinated… … Wikipedia

Human multitasking — Human multi tasking or multitasking is the performance by an individual of appearing to handle more than one task at the same time. The term is derived from computer multitasking. An example of multitasking is listening to a radio interview while … Wikipedia

Mixed Media — Der Begriff Multimedia bezeichnet Inhalte und Werke, die aus mehreren, meist digitalen Medien bestehen: Text, Fotografie, Grafik, Animation, Audio und Video. Inhaltsverzeichnis 1 Definition 1.1 Multimedia Kommunikation in der… … Deutsch Wikipedia

Multi Media Extension — Intel Prozessor mit MMX Die Multi Media Extension (kurz MMX) ist eine Anfang 1997 von Intel auf den Markt gebrachte Rechnerarchitektur, die es erlaubt, größere Datenmengen parallelisiert und somit schneller zu verarbeiten. Die… … Deutsch Wikipedia

Coactive TV — refers to the multitasking use of both television and other interactive media, such as the Internet (the Web, etc.) in a media multitasking behavior. The simultaneous or alternating use of TV and the Internet, especially where the using of both… … Wikipedia

Smartphone — Modern smartphones. A smartphone is a high end mobile phone[1][2] … Wikipedia

Interactive television — (generally known as iTV) describes a number of techniques that allow viewers to interact with television content as they view it. Definitions of Interactive TelevisionInteractive television represents a continuum from low interactivity (TV on/off … Wikipedia

Two-Screen Solutions — Two screen. or synchronous solutions. are a form of interactive TV that enables information about a TV show to be accessed via the internet on a mobile phone, laptop or desktop PC. Unlike one screen interactive TV solutions, where all of the… … Wikipedia

Other articles

The Effect of Audio Multitasking and Visual Multitasking on an Individu

The Effect of Audio Multitasking and Visual Multitasking on an Individual's Memory.

Multitasking is an idea that many people believe saves time and helps complete tasks in a shorter amount of time. However, theory suggests that by doing the same type of multitasking tasks, it would be too strenuous to remember what you just did since both activities were almost the same. This research paper aims to evaluate how the same type of multitasking affects the memory of humans. Data from twenty-seven people were collected in which they had to perform two types of multitasking activities and take a test to see how much they could remember. Results show that most participants scored lower test scores on the audio multitasking test compared to the visual multitasking test and that the female participants obtained a test average higher than the male participants with the females scoring about 20% out of 100 higher than the males. Furthermore people find audio multitasking to be harder to process and remember what just happened compared to visual multitasking.
The effect of audio multitasking and visual multitasking
on an individual's memory.
People often feel as if they don’t have much time. To solve this, many people multi-task to complete several tasks at once. The definition of multitasking by most people would be, “performing two or more tasks at once,” which is generally the idea. The definition of multitasking according to Merriam-Webster is the performance of multiple tasks at one time. Multitasking often is a complex process and can use different parts of the brain, for example, a telephone operator needs to be able to talk to a client while working on the computer and that requires the occipital and temporal lobe of the brain.
However, relatively little is known about multitasking, why people do it, and the eff.


. middle of paper.


. Journal of
Medicine. 49(3), 215-222. doi: 10.1016/j.ajme.2012.11.002

Ophir, E. Nass, C. & Wagner, A. D. (2009). Cognitive control in media multitaskers. Proceedings of the
National Academy of Sciences of the United States of America, 106(37), 15583-15587. doi: 10.1073/pnas.0903620106

Sanbonmatsu, D. M. Strayer, D. L. Medeiros-Ward, N. & Watson, J. M. (2013). Who multi-tasks and
why? Multi-tasking ability, perceived multi-tasking ability, impulsivity, and sensation seeking. PLoS
One. 8(1), e55402. doi: 10.1371/journal.pone.0054402

Shih, S. (2013). A null relationship between media multitasking and well-being. PLoS One. 8(5), e64508.
doi: 10.1371/journal.pone.0064508

Thompson, K. R. Johnson, A. M. & Rizzo, M. (2012). Distracted driving in elderly and middle-aged
drivers. Accident Analysis and Prevention. 45(2), 711-717. doi: 10.1016/j.aap.2011.09.040

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Media Multitasking Essay Summary - 685 Words

Media Multitasking Essay Summary

Is Google Making Us Stupid Summary
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