Media multitasking involves using TV, the Web, radio. telephone. print. or any other media in conjunction with another. Also referred to as "simultaneous media use," this behavior has emerged as increasingly common, especicially among younger media users, [ 1 ] and has gained significant attention in media usage measurement, especially as a new opportunity for cross-media advertising. [ citation needed ] .
The expression second screen is used in conjunction with media multitasking.
Much of this multitasking is not inherently coupled or coordinated except by the user. For example a user may be browsing the Web, using e-mail, or talking on the phone while watching TV. More directly coordinated forms of media multitasking are emerging in the form of "coactive media" and particularly "coactive TV."
A touchstone 2009 study by Stanford University published in PNAS: Proceedings of the National Academies of Sciences. “Cognitive control in media multitaskers,” used experiments to compare heavy media multitaskers to light media multitaskers in terms of their cognitive control and ability to process information. Findings from the experiment include: 1) When intentionally distracting elements were added to experiments, heavy media multitaskers were on average 77 milliseconds slower than their light media multitasker counterparts at identifying changes in patterns; 2) In a longer-term memory test that invited participants to recall specific elements from earlier experiments, the high media multitaskers more often falsely identified the elements that had been used most frequently as intentional distracters; 3) In the presence of distracting elements, high media multitaskers were 426 milliseconds slower than their counterparts to switch to new activities and 259 milliseconds slower to engage in a new section of the same activity. The researchers conclude that the experiments “suggest that heavy media multitaskers are distracted by the multiple streams of media they are consuming, or, alternatively, that those who infrequently multitask are more effective at volitionally allocating their attention in the face of distractions.” [ 2 ]
A related article, "Breadth-biased versus focused cognitive control in media multitasking behaviors," also published in PNAS: Proceedings of the National Academies of Sciences, notes that the prevalence of this phenomenon leads "to a question about the required skills and expertise to function in society. Society with its ever-increasing complexity seems to move people toward juggling among multiple tasks rather than focusing on one task for a long period." Further research, the study's author suggests, will be necessary as the effects on society become more pronounced: "The new technologies are gearing people, especially young people who grow up with digital technologies and wired networks, toward breadth-biased information processing behavior rather than linear in-depth study behavior. A long-term exposure to media multitasking is expected to produce both positive and negative outcomes on cognitive, emotional, and social development." [ 3 ]References Look at other dictionaries:
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Multitasking is an idea that many people believe saves time and helps complete tasks in a shorter amount of time. However, theory suggests that by doing the same type of multitasking tasks, it would be too strenuous to remember what you just did since both activities were almost the same. This research paper aims to evaluate how the same type of multitasking affects the memory of humans. Data from twenty-seven people were collected in which they had to perform two types of multitasking activities and take a test to see how much they could remember. Results show that most participants scored lower test scores on the audio multitasking test compared to the visual multitasking test and that the female participants obtained a test average higher than the male participants with the females scoring about 20% out of 100 higher than the males. Furthermore people find audio multitasking to be harder to process and remember what just happened compared to visual multitasking.
The effect of audio multitasking and visual multitasking
on an individual's memory.
People often feel as if they don’t have much time. To solve this, many people multi-task to complete several tasks at once. The definition of multitasking by most people would be, “performing two or more tasks at once,” which is generally the idea. The definition of multitasking according to Merriam-Webster is the performance of multiple tasks at one time. Multitasking often is a complex process and can use different parts of the brain, for example, a telephone operator needs to be able to talk to a client while working on the computer and that requires the occipital and temporal lobe of the brain.
However, relatively little is known about multitasking, why people do it, and the eff.
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Sanbonmatsu, D. M. Strayer, D. L. Medeiros-Ward, N. & Watson, J. M. (2013). Who multi-tasks and
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Is Google Making Us Stupid Summary
Nicholas Carr begins his essay, “Is Google Making Us Stupid? What the Internet is doing to our brains” he references Stanley Kubrick’s film 2001: A Space Odyssey, particularly the part where a character is dismantling the brain of and artificial intelligence machine. Carr goes so far as to say that he can relate to the aforementioned machine because he feels his brain has also been tampered with. He quickly loses interest in the activities he used to enjoy, such as reading, because he spends so much time on the Internet and believes it is affecting his concentration abilities. He is fair in that he admits that the Internet has been useful in connecting with people and finding information but he also believes that, like a double-edged sword, the benefit comes with a price. Carr believes that media through the Internet can provide the information you need but also shapes the course of a person’s thought process. He believes our minds will begin to need to take data in the same way that the Internet does, “In a swiftly moving stream of particles.” Nicholas Carr is not the only one with this opinion; Scott Karp is an online blogger who claims he has completely stopped reading books even though he graduated college as a literature major. Karp believes that, since he started using the Internet, the way he thinks has changed but not the way he reads. A study recently conducted by the University College London backs this theory up. The five year study shows that most online users only skim dialogue, sporadically save long articles to read later, and tend to, “power browse”, a term that means people will look for keywords that pertain to their research to avoid reading more than they have to. Maryanne Wolf, a developmental psychologist and author, says that, “We are not only what we read; we are how we read.” Wolf is of the opinion that the way people read on the Internet puts efficiency and immediacy above all else and may dwindle the.
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